As
many of you may know, ppc services or pay per click which is also known as cost
per click at some places in the Internet space, is a common tool of Internet
marketing and hence, contributes in directing traffic to websites.
It
works as when the user clicks on an ad displayed on a publisher's website, it
directs the user
to a different website pertaining the details of the ad. For this, the
advertiser has to pay the publisher a fixed amount depending on the number of
clicks or perhaps, as many clicks in a week or month.
The
advertisements are displayed as banners on websites and search engines. This
particular model of online marketing is very powerful as it ensures that your
product or service information reach the target audience, and that too in a cost effective way and less physical labour. Specific keywords
are selected by the search engine optimizers (SEOs), and this enhances the visibility of
your ad on the Internet.
However,
ppc
services are vulnerable to fradulent use by competitors and malicious people who try to pull web traffic to their
sites. Big search engines like Google have implemented some safety techniques
to guide the interest of the genuine websites and stop such malpractices.
