Website Design and Development Companies

The main purpose of a web design and development company is to create attractive websites so that business owners can promote their businesses online. The websites created by a website design and development company are a very effective way to attract more visitors to a business and ultimately convert them into customers. They help you to attract more valuable customers to your website and reach your target audience by building websites with a competitive edge. Whether the websites they create are small or large, they use their creativity, technical capabilities and knowledge required for the successful execution of any project.

If you need to get a website designed for your business you have the option to do it all by yourself or get it done by a professional website design and development company. There are many of these companies and identifying the one that can fulfil your brief can at times be very difficult. If you are not aware of some of the basics of web designing and development it is possible that some website design and development companies may take you for a ride.

Before employing the services of a professional website design and development company you need to consider some important points: 

Theme – Firstly, define the purpose of your website. You need to remember that a website cannot speak like a human being and so it should have qualities that can persuade your visitors without speech. The website outlook should be such that the visitor gets to know what the website offers within seconds. 

Content- The content in your website should be fresh and unique. Visual content and text content are also equally important. Text content plays a vital role because it is through text that visitors will be able to find out the details of the products or services offered. For indexing on the search engine list, search engines like Google, Yahoo or Bing use text content. The web designer you employ should know how to balance the visual and text content. 

Technology - A website designer should be aware of the latest technology for scripting or coding. They should also be able to design the website in such a way that it is compatible with all browsers especially Internet Explorer, Google Chrome and Mozilla Firefox. The best way is to check the performance of the website on different platforms.

SEO - The website needs to receive a maximum number of clicks and traffic to maximize the rate of conversion from visitor to customer. To achieve this, the website needs to be visitor friendly as well as search engine friendly. A professional website design and development company should know how to implement the right strategies for search engine optimization.

SEO Services in the UK

You may be wondering whether it really makes a difference where an SEO specialist is based.  Really it depends on the type of job you want them to do and how you wish to work with them.  There are many SEO firms out there and based in many countries outside of the UK.  What you need to decided is whether they understand your business, your climate, your customers and your marketplace.  You will also need to find out if they understand any cultural differences there may be.

There has been a massive increase in the number of low price SEO services in India and the Far East.  These services may not be inferior to SEO services in the UK but a lot of these foreign firms only carry out the basics of SEO and may not be able to give you the targeted approach you are looking for.  What you should be looking for is good value for your money.  Good value means a good deal and a good return on investment (ROI).  You should pay a reasonable price and be able to justify that cost in 3, 6 or 12 months time.  Being able to look back after an investment and think it was worth it is good value.

Beware of companies claiming to be specialists but are actually doing the bare minimum.  These companies will not spend time getting you good external links and if they do get external links they tend to be on irrelevant sites or links that only hold value for a short period of time.  This is why your SEO needs to be a targeted approach.

A company proving SEO services in the UK should have a proper structure in place and should be very thorough when it comes to the design of your site, navigation, structure and onsite SEO and internal linking systems.  If they do not spend enough time gaining information on your site then they will be in no position to work on it effectively.  Included in the work they should be doing is:

·         Keyword research – any good UK SEO company should do this in detail

·         Take a look at the architecture of your site – basically how flat your site is for visitors and search engines. This means how easy it is for both to find your key pages in as few clicks as possible from the home page

·         Install analytics and webmaster tools to see diagnostics and crawl errors

·         Use the same tools to see movements in keyword search positions

·         Check on how your main pages link to each other

·         Look at meta tags, keyword density and Header tags

A decent company providing SEO services in the UK should be looking at all the above points.  Choosing the right SEO Company can ensure a profitable and long-term relationship which will be a boost to your website and business from an SEO and marketing perspective.  Haarty Hanks is a company that provides SEO services in the UK and has a proven track record with its clients.  Visit their website www.haartyhanks.com to see exactly how utilising their services can help your business.